Ad Copy That Earns the Click Without Wasting the Budget.
Most ad copy fails to do one of two things: either it does not stop the scroll or it stops the scroll but does not earn the click. The two problems require different solutions. A Google search ad needs to match the query intent and show a specific benefit in 30 characters. A Meta ad needs to interrupt and reframe in the first three words before the viewer moves on.
We write Google and Meta ad copy for campaigns that are being launched for the first time or for existing campaigns that are not converting well. The copy is written against a brief covering the audience, the offer, the competitive context and the conversion goal. Every ad comes with headline and description variants for testing.
For French-language campaigns, the copy is written for French consumer behaviour and regulatory requirements, not translated from English. For bilingual campaigns, each language version is written separately with the audience context in mind.
What this covers
- Google search ad copy
- Meta feed and story ads
- A/B headline and body variants
- Landing page alignment notes
- French and English versions available
- Campaign brief review included
E-commerce, SaaS, lead generation, event promotion, French market entry campaigns.