Email Sequences and Campaigns People Actually Open and Read.
Email works when the writing is good enough to be worth reading. The subject line has to earn the open. The first sentence has to earn the second one. The body has to earn the click. Most email copy fails at one of these points because it was written to fill a send slot rather than to do a job.
We write email copy for welcome sequences, nurture campaigns, promotional sends and re-engagement campaigns. Subject lines come in batches with A/B variants so there are options to test. Preview text is included for every email. For businesses using specific ESPs, we format to match the template layout on request.
Sequences are delivered with a send-order map showing the logic behind the sequence design. For bilingual email programmes, the French and English versions are written separately for their respective audiences.
What this covers
- Welcome and onboarding sequences
- Nurture and education campaigns
- Promotional and launch emails
- Re-engagement campaigns
- Subject lines with A/B variants
- Preview text for all emails
- ESP formatting on request
E-commerce welcome sequences, SaaS onboarding, B2B nurture, re-engagement for cold lists.