Product Launch Copy Built to Turn Attention Into Revenue.
A launch is a window. The copy has to do a lot of work in a short time: it needs to build enough desire before the launch, maintain momentum during it and recover visitors who did not convert on the first visit. Each piece of the sequence has a specific job and the whole thing needs to hang together.
We write launch copy sequences covering pre-launch content, sales pages, email sequences and post-launch follow-up. The approach starts with audience research: we look at how people who have already bought similar products describe what they were trying to solve and what they noticed in the first days of using it. That language ends up in the copy.
For French market launches, the copy accounts for specific buying context and regulatory requirements. For international launches, we write each language version for that market rather than translating from a primary version.
What this covers
- Sales page copy
- Pre-launch email sequence
- Launch week emails
- Post-launch recovery emails
- Social announcement copy
- A/B headline variations
SaaS launches, physical product launches, online courses, events, crowdfunding campaigns.