Maison Hericourt
Nantes, Loire-Atlantique · 2023
Full website rewrite and brand voice guide for a Nantes luxury furniture studio repositioning for international clients.
Maison Hericourt made exceptional pieces and had a website that suggested otherwise. The copy listed materials and dimensions without saying a word about why the objects mattered. We rewrote the full site from the product pages to the studio story and built a voice guide the team could apply to all future communications.
Bioways
Saint-Herblain, Loire-Atlantique · 2024
Website and investor pitch deck copy for a Loire biotech startup that needed to explain complex technology to non-technical investors.
The Bioways technology was genuinely novel but the way they described it made it sound like every other biotech pitch. We rewrote the investor deck and website to lead with the problem and the market opportunity before introducing the science. The round closed within three months.
Le Bon Cap
Piriac-sur-Mer, Loire-Atlantique · 2024
Sales page copy and email campaigns for a sailing tour operator on the Loire-Atlantique coast looking to reduce its dependency on booking platforms.
Le Bon Cap was giving away 18% of every booking to platforms when direct booking was an option they had never properly communicated. We wrote four landing pages targeting different customer segments and a six-email nurture sequence for visitors who had shown interest but not booked. Direct bookings went up 41% in the following season.
We work with many more clients under confidentiality agreements.
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